Improv for content designers

Improv for Content Designers is a hands-on workshop where writers step away from their screens to embody brand voice through character work and scene play. Participants use improv techniques to explore how a brand “feels” — experimenting with energy, rhythm, and attitude until tone becomes muscle memory, not a checklist. By playing exaggerated versions of brand archetypes (“the helpful neighbor,” “the witty insider,” “the calm guide”), teams learn to flex tone naturally across contexts without slipping into corporate stiffness. The exercises translate directly back to writing — sharper ear for nuance, quicker recovery from self-editing, and greater confidence in simplicity. It’s a creative reset that reminds content designers the brand isn’t just written — it’s performed.